British Military Fitness courses are no picnic. Obstacles, ditches, water, mud, trees and plenty of hills on a course designed for 4×4 vehicles could see this ambitious project manager struggling to meet his milestones.
The deal, worth around £500,000, coincides with this week’s rebranding of the BTA after its merger with the English Travel Council. The new group takes the name VisitBritain, in line with the BTA’s existing Web presence.
Read more about netdecisions wins highly prized VisitBritain contract »
Client: NSPCC / Child Line / Gringtones
Agency: New Brand Media
Flash Animation: Jonathan Porter
Project Scope: Flash Online Advertising
by Alex Donohue, Brand Republic 15-Aug-07, 14:40
Youth charity ChildLine is to launch a gift ringtones fundraising service, which is being supported by 20 media companies, including IPC Media, GCap, Universal McCann and Trinity Mirror.
The mobile ringtone gift programme, called Gringtones, has been set up by ChildLine to raise money for the charity’s work and has so far created downloadable ringtone messages from Ant and Dec and Simon Cowell.
Read more about Media companies back ChildLine for gift ringtones promo »
Art Direction: Jonathan Porter
Project Scope: Online SMS Mechanics, Web Design
One of the panelists, J. Sandom of Rapp Digital, turned me on to this second campaign, billed as “the largest retail-based mobile marketing promotion ever carried out in Europe.” It also involves a brand that’s quintessentially American – McDonald’s.
Read more about Text a Monster Microsite »
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