Viral Marketing

Text a Monster Microsite

Client: McDonald’s Agency: Agilisys Art Direction: Jonathan Porter Project Scope: Online SMS Mechanics, Web Design One of the panelists, J. Sandom of Rapp Digital, turned me on to this second campaign, billed as “the largest retail-based mobile marketing promotion ever carried out in Europe.” It also involves a brand that’s quintessentially American – McDonald’s. […]

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