Niche Social Networks – Future Of Social Media?

Author: Ian McLellan I’ve been a recent convert to Twitter, the endearing social phenomena, and found it very enjoyable if a little light on substance. For the uninitiated, you ‘tweet’ your friends (or followers as they are known) with short, (140 character) messages, informing others of your whereabouts, thoughts etc. And that’s it. Nothing more. […]

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In-Depth Look at Branding and Social Media

Late last year, Dan Newman of the Wanganui (New Zealand) School of Design submitted his Master’s thesis on the subject of “Malleable Branding: Realising the Potential of Online Social Networks and User Generated Content” (PDF, 92 pages). It’s not a lightweight read (which is appropriate given its original context), but it does provide a lot […]

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