Netdecisions wins highly prized VisitBritain contract

The British Tourist Authority has handed what's expected to be one of the most lucrative contract in new media this year to netdecisions to redevelop its network of VisitBritain.com Web sites.

"It's also one of the biggest contracts out there in the agency market at the moment. We've invested heavily in new backend systems, including Tridion and Autonomy, and we needed an agency that could help us best integrate them with our Web applications."
Phillip Smith BTA VisitBritain

The deal, worth around £500,000, coincides with this week's rebranding of the BTA after its merger with the English Travel Council. The new group takes the name VisitBritain, in line with the BTA's existing Web presence.

CLIENT : VisitBritain / WEB DESIGN : Jonathan Porter / AGENCY : Agilisys

Netdecisions was chosen from a field of 320 agencies who responded to the BTA's original notification of its intentions to overhaul it's web sites (NMA 26 September 2002).

It was one of 12 firms the government agency invited to tender and along with JKD, Wheel and BTA's incumbent agency Euro RSCG Circle, was shortlisted for the final selection process.

Phillip Smith, BTA VisitBritain project manager, said all four agencies were more than able to do the job but the work had been handed to netdecisions because it offered "the most interesting proposal" in terms of added extras.

"this is a very big project for the BTA," said Smith. "It's also one of the biggest contracts out there in the agency market at the moment. We've invested heavily in new backend systems, including Tridion and Autonomy, and we needed an agency that could help us best integrate them with our web applications."

Smith added that online travel brochures, holiday and itinerary planners, together with increased personalisation, were all elements that would be added to the new BTA Web sites.

BTA currently operates around 40 sites promoting Britain abroad. Netdecisions will be responsible for overhauling these by the end of the year and will also create new ones serving China, Poland, Russia and South Korea

Jonathan

UX/UI Designer: Jonathan Porter

Practised in managing multidisciplinary teams, strategic direction and development of an award-winning ‘Customer Experience Design Team’, Jonathan is the author of New Brand Media’s User-Centred Design methodology and brings an in-depth understanding of the branding, design and technology challenges facing enterprise-level clients today. Equally importantly, the exciting opportunities the connected web is creating for organisations, both large and small.

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