// work
Selected case studies from 25 years of user-centred design: product design, brand identity, UX research, and AI-enhanced digital experiences.
No obligation. No hard sell.
Fractional creative leadership inside DDN: exhibition and social campaigns for NVIDIA GTC and Google Cloud Next, a reusable brand system the in-house team can actually ship from, and product creative for Infinia and financial-services AI.
How Design Thinking principles, ethnographic research, and a bold pivot from optimising existing workflows to building an entirely new self-service portal reduced operational costs and unlocked expert-client matching at scale.
Designing a multi-platform e-commerce solution that enabled Mercedes-Benz to sell insurance products direct to the consumer, navigating FCA compliance regulations while delivering a genuinely pleasant purchase experience.
A greenfield Design Thinking engagement that took a data-driven web app for the UK petrol retail industry from early research to MVP in under six months, working with six distinct customer segments across a complex stakeholder landscape.
Integrating user-centred design into the agile development sprints of a 25-person engineering team for the first time, improving the AutoProcess insurance platform and eventually helping recruit and onboard their first in-house UX designer.
A new brand design system built in cloud-based Figma libraries for a complex data science and visualisation platform, giving a distributed global UI team a single source of truth following a rebrand.
// heritage clients
Art direction and design for the McDonald's UK website across 1999 to 2005: campaign microsites, Kids Zone themes, and brand moments that kept the site feeling like McDonald's on every click.
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An early HP web experience that let small businesses discover, customise and print professional marketing materials using HP templates and printers, years before Canva made design-to-print mainstream.
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Web design and interactive development for Text-a-Monster, the McDonald's and Disney·Pixar Monsters, Inc. promotion that ran as one of Europe's largest retail-based SMS marketing campaigns.
View case study →Web design for the promotional microsite supporting McDonald's and Disney·Pixar The Incredibles Happy Meal activity, with Samsung mobile tie-ins woven through the retail campaign.
Lead design on a content framework for VisitBritain's global network of around forty localised sites, won from a field of 320 agencies on a contract worth around £500,000.
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Corporate website design for the NSPCC at Agilisys (NetDecisions), presenting one of the UK's most recognised children's charities online with clarity and trust.
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Web design, development and marketing across royal patronage charities, including the British Asian Trust and Sentebale, plus the Letsema network initiative within Sentebale's Lesotho programmes.
View case study →Art direction and design for the McDonald's UK website across 1999 to 2005: campaign microsites, Kids Zone themes, and brand moments that kept the site feeling like McDonald's on every click.
An early HP web experience that let small businesses discover, customise and print professional marketing materials using HP templates and printers, years before Canva made design-to-print mainstream.
Web design and interactive development for Text-a-Monster, the McDonald's and Disney·Pixar Monsters, Inc. promotion that ran as one of Europe's largest retail-based SMS marketing campaigns.
Web design for the promotional microsite supporting McDonald's and Disney·Pixar The Incredibles Happy Meal activity, with Samsung mobile tie-ins woven through the retail campaign.
Lead design on a content framework for VisitBritain's global network of around forty localised sites, won from a field of 320 agencies on a contract worth around £500,000.
Corporate website design for the NSPCC at Agilisys (NetDecisions), presenting one of the UK's most recognised children's charities online with clarity and trust.
Web design, development and marketing across royal patronage charities, including the British Asian Trust and Sentebale, plus the Letsema network initiative within Sentebale's Lesotho programmes.
// next step
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No obligation. No hard sell.
